Tuesday, October 29, 2019

I Research Paper Example | Topics and Well Written Essays - 750 words

I - Research Paper Example The advertisement is audacious as well as catchy to the consumer due to the ‘take a look at me’ colors that are used as well as the bold texts located in the fourth chapter (Belch, 2009, p 119). The advertisement is aimed at the girl and women consumers with bold words that say that, ‘Now you have the power’. The main purpose of the advertisement is in the promotion of the gel whose main purpose is in the styling of the lady’s hair which tends to come in different forms as well as is primarily focused on the red color. One of the main purposes of the ‘Now you have the power’ tag is to let or rather assure the consumer that despite the fact that they may not have the ability to change some other countenances of their lives, they can be assured that this gel will be able to change the object aspects of their lives. The latter tends to give the consumer a sense of assurance as well as a trust with the brand that this is a product that is wor th trying out as well as relying on it. One of the channels that I would make use of includes billboards, television advertisements and internet- social media. The reason for the use of the television advertisement is that the product is mainly aimed at a target audience that is not yet decided on the gel that they want to use or want to change the one they use and the largest undecided lot is the younger generation due to the fact that these are times that they tend to try out the things that suit them most in terms of the aspects of beautification. The use of the television advertisements is based on the sense that the younger generations are the ones that are mostly glued to the television sets therefore it will attract them more to use the product. The use of billboards is aimed at research results that show the highest numbers of the target audience residents as well as routes of transportations so as to ensure that they get to see that the product exists. The use of social med ia is based on the earlier said principle that most of the target audience is young. As research shows, most of the younger people tend to spend a lot of their time on the social media which is why it will be most suitable basing this on the sense that if you advertise a product whereby most of the target market is located, you will most likely win their minds. The backlash that would arise would be in the television advertisement basing this on the sense of the chosen time for the run of the advertisement, the target audience’s attention is captured by another show on another station or an issue that might affect the running if the advertisement such as national breaking news. The second advertisement that I selected is one found in the fourth chapter is one that was meant for the purpose of the promotion of Michelin tires. This advertisement is aimed at an audience target that is more likely to purchase the product which in this case is most likely; families, males or any o ther person who owns a car (Belch, 2009, p 124). One of the things that tends to make the advertisement eye catching is the fact that they used the Michelin mascot in their advertisements. The Michelin mascot is a pumped up cartoon version of a stout tire like a man who is saving a bunch of woolly adorable creatures. The advertisement shows a car that is driving along the woods on a night that can be described as

Sunday, October 27, 2019

Synthesis And Characterization Of Cobalt Carboxylates Environmental Sciences Essay

Synthesis And Characterization Of Cobalt Carboxylates Environmental Sciences Essay Plastics are commonly added with certain additives for developing its better characteristics. Recent decades, some kinds of additives which are known as prodegradant additives are being developed for plastics film. Prodegradant additives can result in accelerating plastics degradation. It is important to develop prodegradant additives since plastic waste is viewed as a serious worldwide environmental and health concern as its character of being non-degradable. Many pro-degradant additives, composed of transmetal-organic acid salts, have been investigated in many researches as photodegradable additives for plastics. Cobalt carboxylates, namely cobalt laurate, cobalt palmitate, cobalt stearate, are kinds of which have been applied for LDPE films. In the previous method, cobalt carboxylates were synthesized by reacting sodium carboxylates and cobalt acetate. This paper reports a new method of cobalt carboxylates synthesis. The new method involve reaction between molten carboxylic acid w ith sodium hydroxide solution to produce sodium carboxylate, and continued by reacting sodium carboxylate with chloride salt of cobalt. First reaction conducted at 80Â °C and under perfect agitation. Second reaction took place well in the low concentration of cobalt chloride, about 0.2 M or less and temperature 80Â °C. Cobalt carboxylates (cobalt laurate, cobalt palmitate, cobalt stearate) densities are 0.615, 0.391, 0.364 g/cm3 respectively. Their melting points are 107.83, 109.10, 114.40 Â °C respectively, obtained by DSC test. Thermogravimetric Analyzer (TGA) test have been done on cobalt carboxylates to investigate their thermal stabilities. All cobalt carboxylates start to degrade over 300Â °C, as shown in TGA test result. TGA studies indicate that cobalt carboxylates have stability at compounding and film blowing/casting temperature of polyethylene, 180-200Â °C. Keywords :Prodegradant additives, cobalt carboxylates, characteristics 1. Introduction Plastics production systematically increases, thus, also plastics waste amount grows. People rely to plastics in everyday activities, such as jugs, clothes, computer, etc [1,2]. Recently, the usage of plastics increases significantly. USs plastics production in 2000 amounted to more 45,000,000 metric tons [2]. Total resin consumption in Malaysia increased by 8% from 1.6 million MT in 2004 to 1.72 million MT in 2005, of which about 65% were polyolefins (PE PP) [3]. The municipal solid waste stream in the U.S. totals nearly 160 metric tons per year and consists of about 7-11% by weight of post-consumer plastics [4]. Plastics is now being viewed as a serious worldwide environmental and health concern, especially for disposable application such as carrier and garbage bags [2]. Its character of being non-degradable, is resulting in river pollution, choking in landfill [4]. The growing environmental concern has made plastics a target of much criticism due to their lack of degradability [5]. Therefore degradable plastics will be important issue to reduce plastics waste amount. Many researches have been done to obtain methods which can improve degradability of plastics. Some methods are used to accelerate the degradation process are the addition of transition metal pro-oxidants or carbon monoxide polymer, both of which are designed to catalyse photodegradation and thermal degradation [6]. The studies on utilizations of some additives have been performed by several researchers to obtain photodegradable plastics. The effect of a series transition metal (Ti, V, Cr, Mn, Fe, Co, Ni, Cu, Zn) stearates on the photodegradation of a high-density polyethylene have been examined. The role of metallic compounds on the photodegradation of polyethylene has been extensively studied by several authors [7]. The effect of cobalt stearate on accelerated aging of LDPE has been studied. Cobalt stearate has been proven to have significant effect on accelerated aging of LDPE [8]. The effect of cobalt carboxylates namely cobalt laurate, cobalt palmitate, cobalt stearate, on the photo-oxidative degradation of low density polyethylene also have been investigated [9]. Cobalt carboxylates have been synthesized through double decomposition by reacting sodium carboxylates and cobalt acetate [9,10]. This paper report the study of new synthesis method of cobalt carboxyates through double decomposition method by reacting sodium carboxylates and cobalt chloride. This paper also attempt to investigate characteristics of cobalt carboxylates. 2. Experimental 2.1 Materials Cobalt chloride hexahydrate (Fluka), sodium hydroxide, lauric acid, palmitic acid, and stearic acid (Merck) were used without any treatments. Deionized water was used for all processes. 2.2 Synthesis of cobalt carboxylates Cobalt carboxylates, namely cobalt laurate, cobalt palmitate, and cobalt stearate, were synthesized through two steps of reactions. First step, carboxylic acids (lauric acid, palmitic acid, and stearic acid) were reacted with sodium hydroxide to produce sodium carboxylates (sodium laurate, sodium palmitate, and sodium stearate). The second step, sodium carboxylates (sodium laurate, sodium palmitate, and sodium stearate) were reacted with cobalt chloride to produce cobalt carboxylates (cobalt laurate, cobalt palmitate, and cobalt stearate) in solid phase . The solids were filtered and washed with hot water to separate sodium chloride. Finally, the solids were dried in the oven at 60 Â °C for 2 hours. 2.3 Characterization of cobalt carboxylates The characterization comprises density, melting point, and degradation temperature. Melting points were investigated using Differential Scanning Calorimeter (DSC) Q1000 from TA Instruments, in N2 atmosphere, in temperature range 30-200 Â °C, at heating rate 10 Â °C/min. Evaluation of degradation temperatures were done using Thermogravimetric Analyzer (TGA) Q500 from TA Instruments, in N2 atmosphere, ramp method, heating rate 20 Â °C/min, final temperature 1000 Â °C. 3. Result and Discussion 3.1 Synthesis of cobalt carboxylates Synthesis of cobalt carboxylates comprises two steps of reactions. The first step, producing sodium carboxylates through reaction below. These reactions took place in liquid phase at 80 Â °C. Carboxylic acids were melted and added gradually with sodium hydroxide 0.25 M under agitation for one hour. The amount of carboxylic acids and sodium hydroxide were reacted in stoichiometric ratio. Perfect agitation was needed to reach a complete reaction. The second step, synthesis of cobalt carboxylates, was conducted by adding cobalt chloride hexahydrate solution 0.20 M into the product of first step reaction which contain sodium carboxylates. Cobalt chloride solution was added gradually. The reaction temperature was maintained at 80 Â °C, with continuous stirring. The second reaction could be written as follow: In the second reaction, cobalt carboxylates, which were produced in solid phase, would form suspension and became hard to be stirred. The low concentration of cobalt chloride was favored since reaction would take place well in low concentration. The low concentration of cobalt carboxylates would produce few solids of cobalt carboxylates. It mean that mixing process would run well and complete reaction could be reached. 3.2 Characterization of cobalt carboxylates Density Densities of cobalt carboxylates can be seen in Table 1. All of cobalt carboxylates are in the form of powder and have low density. Melting Point Tests have been done using Differential Scanning Calorimeters (DSC) to determine melting point of cobalt carboxylates. The DSC test results can be seen in Fig. 1, Fig. 2, and Fig. 3. The melting point of cobalt laurate, cobalt palmitate, and cobalt stearate was determined from the peak of endothermic melting transition. Melting points of cobalt carboxylates can be summarized as listed in Table 2 below. There are two endothermic peaks in Fig. 1 and Fig. 2. Two endothermic peaks are sometimes found in DSC test result. First peak indicate unstable melting process. The second peak represent stable melting process [11]. Melting points of cobalt carboxylates increase with increasing carbon chain length of carboxylates. Melting point of cobalt stearate which has 18 C is higher than melting point of cobalt palmitate which has 16 C. Melting point of cobalt palmitate is higher than melting point of cobalt laurate which has 12 C. Thermal stability Thermal stability was investigated using Thermogravimetric Analyzers (TGA). Degradation temperature (initial and final temperature of degradation) was determined from high decrease of weight during heating. It was shown by steep slope of the curve in TGA test result. Cobalt carboxylates lost more than 80% of their weight during degradation process. The final weight remained was around 10 % of initial weight. The degradation temperature increase from cobalt laurate, cobalt palmitate, and cobalt stearate respectively. All of cobalt carboxylates start to degrade at temperature over 300 Â °C. It means, cobalt carboxylates have good thermal stability since the temperature of blending/compounding of polyethylene is 180-200 Â °C. Cobalt carboxylates will not degrade at temperature of compounding and film blowing/casting of polyethylene. 4. Conclusion Synthesis of cobalt carboxylates could be conducted through reaction of sodium carboxylates and cobalt chloride in liquid phase. The melting point of cobalt carboxylates increased with increasing the length of carbon chain. Thermal stability also increased with increasing the length of carbon chain, as indicated by temperature of degradation. Cobalt carboxylates also had thermal stability at temperature of polyethylene processing.

Friday, October 25, 2019

Modern Sculpture Americanoom Essay -- Modern Art Artwork

The Artistic High: Selfish Salvation Escape. It’s worth any given amount of time, money, and sacrifice. A haven; a distraction from the ordinary; an oasis of idylls. But from what exactly? A high instructs for a quick perceptual blur; an interrelated pleasure of detachment, obeyed by a climatic crash, which adds further weight to a reality somehow less livable. The trip is understood; it creates room for addiction; an insatiable thirst for an ironically cleansed state, reminiscent of an oblivious feeling associated with childhood innocence. Yet no matter the depth of any high, what one seeks to escape most is --â€Å"illogically†-- eerily present in the vicinity. Along with this acknowledgment comes the climatic crash; the end of leisure; the closing act in a play, character role left in the costume room; the fading of a blasting song. Our sought escape is logically –and even illogically (imagination does not detach from this reality)—impossible. This is because what every person seeks to esc ape is an unbearable environment; an unbearable self. Throughout history, generations have introduced various forms of escapism: drugs, yoga, exercise, meditation, induced sleep, even tea. But an escape whose consistent efficiency prevails throughout time resorts back to an almost instinctive skill, requiring the minimum provisions: pencil and paper. Through this blissful childhood skill, the body is engulfed in a soothing lake of endorphins, which neither ignores nor fully acknowledges pain, but molds it into a malleable attitude reflected in the beauty of art. Throughout what may perhaps have been the most historically-active decade, the 1960s stirred significant social transformation in the United States and abroad. Among infinite socia... ...th artists were able to pass their troubles and experiences onto a work, which would be shared with the world and hence numb their personal worries, knowing their message would reach millions, therefore exploring a new definition of selfish escapism through selfish salvation. Works Cited â€Å"Argentina.† Microsoft Encarta Reference Library. CD-ROM. Microsoft. 2005. â€Å"Chryssa.† Microsoft Encarta Reference Library. CD-ROM. Microsoft. 2005. Florou, Katerina. â€Å"Chryssa.† Astir Magazine. 26 Sept. 2006. Gladwell, Malcolm. Blink: The Power of Thinking Without Thinking. New York: Little, Brown and Company, 2005. â€Å"Greece.† Microsoft Encarta Reference Library. CD-ROM. Microsoft. 2005. â€Å"Kennedy.† Microsoft Encarta Reference Library. CD-ROM. Microsoft. 2005.

Thursday, October 24, 2019

The duty and role of the producer

As far as the market is concerned, there is the existence of a diverse range of products that are meant for the purposes of human consumption. The duty and role of the producer is to come up with a product to be disposed through the process of marketing to the ultimate consumer. By so doing the goals as well as the objectives of the producer is the generation of profit.It therefore applies that the question of the safety as well as the health issues of the product is not the concern of the producer but a matter of personal issue of the determination of the side effect as well as the harm that may be associated with the consumption of the product.Majority of the products in the market that are meant for consumption are generally unhealthy as well as a cause of death to the human beings. In the consideration of the range of the products that poses health risk to the consumer from the range of fast foods to the tobacco products, the list can only be considered to be endless.However, all these products are usually promoted in the market through the process of advertising, highlighting the best side of the product while the knowledge about the harmful effects is in most cases concealed. However the consequent actions of the consumer are entirely blamed on the advertisement.Advertising is generally understood as the act as well as the practice of creating the awareness of the product to the consumer in view of influencing the behavior of the consumer in favor of the product. It is purely wrong to place the blame of the actions of the consumer on advertising.This kind of situation can be equated to blaming an individual who is entitled to his or her own views. The advertising agencies and the product owners should instead, take the blame. Across the majority of cultures and especially the United States the responsibility of the personal choice has been eroded and people otherwise point fingers in alternative directions (Fox 98).The concept of advertising forms a major segment in as far as the society is concerned. Through advertising, the public attention with regard to the existing products, the needs as well as the services is sensitized. There exists no boundary as to the effects aroused by the practice of advertisement with regard to the potential harm inflicted on the body of the individual.The advertising companies push the harmful products to the disposal of the user. It should however be remembered that the ultimate use reserves the final judgment with regard to the use or abstinence from the use of the product. In contrast to this fact, it has been evident that majority of the people have laid the poor choices made by the consumers on the advertising companies.The tobacco as well as the alcohol industries is among the most notable industries that have been the target in as far as the blames of this category are concerned. The concept of personal responsibilities among the majority of people have been eroded, a situation that has resulte d to the consideration of the advertising industry as a scapegoat for the poor associated with the consumers (Goodrum 145).It is an obvious fact that the majority of the individuals will be adamant in as far as the issue of admitting to the reality is concerned but all in all connecting advertisement to the wrong judgment of the consumer is not justified.This can only be taken as the absence of the potential capacity of the individual to exercise personal responsibility with regard to the choices that the individual is in a position to take as well as implement. To exonerate themselves, the poor choice of the consumer is pegged on advertising as the scapegoat.It is a common practice for people with weak willpower to blame others for the poor judgments that they make. The process of making coherent decisions is rooted in the potential capacity for the people to shoulder their personal responsibilities.The fact that an advertisement has been aired is not an implication that it should be wholly embraced but rather the individual is at liberty to enjoy or disdain the product targeted by the advertisement (Fox 158).

Wednesday, October 23, 2019

English as Global Language Essay

The phenomenal rise in use of English has mainly taken place over the last two decades. English has reached high status world-wide because of several factors; as the mother tongue of millions of people all over the world, as the language that millions of children learn at school and the language that is used in international relations, for global communication and as the major media language. The importance of a global language has become major, in some contexts such as communication, e.g. international web-pages on the Internet, English is the only language used. In addition, English is used to establish and maintain connection and relationship between people with different backgrounds from different cultures. In this discursive essay, I will discuss the different aspects of a global language and how it will affect cultures, minority languages and communities all over the world. Disposition of body †¢ Definition of Lingua Franca †¢ Do we need a global language? †¢ Should English be a global language? Why/Why not? †¢ Which standard will be the Standard? / Strict or loose standards? †¢ Will native speakers take advantage? †¢ What will happen to minority languages and communities? Method Before I started to write the essay, I read relevant literature. David Crystal’s â€Å"English as a Global language† contains a lot of useful information, and so does â€Å"Sociolinguistics† by Peter Trudgill. In order to retrieve I want different aspects on the subject, I also used the Internet for research. I was also interested in average people’s opinion, therefore I asked approximately 40 people of different backgrounds, age and gender what they think of English as a global language. 1. Definition of Lingua Franca Many people do not know what a lingua franca is, therefore I will start by defining the term Lingua Franca and also tell a bit about its history. 1.1 Lingua franca is Latin and means â€Å"French language†. The first text written in a lingua franca is from 1353, but a simpler form of it appeared in the 11th century. The origin of this term is from the modern era when French became the language mostly used in commerce and diplomacy between the European countries. Not only French serves as a lingua franca, several European languages had the same status; e.g. English, Greek, Latin and German. The term lingua franca became so common that it continued to be used for any â€Å"universal† language. (http://en.wikipedia.org/wiki/Lingua_franca 2005) 1.2 A lingua franca can be any language which is used for communication among people who have no native language in common. In many of the former European colonies in Africa, French or English are used as the language of communication in trade and business. (Trudgill 2000:132) In some parts of Africa, other African lingua francas, such as Swahili and Hausa, are used. These languages are indigenous in some countries and have become used because of political reasons. When a language is used as a lingua franca, it undergoes a certain amount of reduction and simplification. The simplification often refers to getting rid of irregularities and grammatical gender in the lingua franca. This happens because adults are, unlike children, generally not good language learners, and therefore need a simplified version of the language. (Trudgill 2000:165) Should English be the Global Language? People in general have different opinions on English as a â€Å"global† language. There are positive as well as negative aspects of this. Do we need a global language? Why do we need it? Why should English be the best option? 2.1 Translation has always played a central role in interaction between people with different languages and language skills. Thousands of years ago, monarchs, ambassadors and merchants had to rely on someone to translate. But the more linguistically mixed the community got, the less they could rely on individuals to ensure their communication. Most of these problems have been solved with a lingua franca or a â€Å"pidgin†. A pidgin is a language created, usually spontaneously, from a mixture of other languages as a means of communication between speakers of different languages Pidgins have simple grammar and few synonyms. The prospect that a lingua franca might be needed for the whole world is something that has arisen in the twentieth century. Sin ce the 1950s, many international organisations have come into being e.g. the UN and the World Bank. Also political groupings e.g. The European Union and The Commonwealth have come into being. The pressure to make an agreement concerning one language has become urgent, but it is a sensitive issue. (Crystal 2003: 12-13) The need for a global language is mainly appreciated by the international academic and business communities, but also by individuals as the world becomes more and more global. (Crystal 2003: 12-13) 2.2 Why English has grown as much as it has, and why it might be seen as the best option for a global language have more than one answer. One is the geographical-historical reasons, and another is the socio-cultural. The geographical-historical part explains how English has reached its position and the socio-cultural explains how and why it remains that way. (Crystal 2003: 29) 2.2.1 English came to England from northern Europe during the fifth century and started to spread around the British Isles. (Crystal 2003: 30) The historical movement of English around the world began with the expeditions to Asia and America and continued with the colonial developments in Africa and the South Pacific. When many colonies became independent during the mid-twentieth century, they kept English as their official language or semi-official language. This led to a major step forward for the English language; it is represented on every continent and on islands in the three major oceans, making the label â€Å"global language† a reality. (Crystal 2003: 29) 2.2.1 The socio-cultural aspect looks at the way people in many ways have become dependent on English for their social life and for their economic well-being. English is the language of many business and political domains and also the language of entertainment such as television, the film industry, the music business, communication (internet, telecommunication and computers) and safety. (Crystal 2003: 29) 2.2.2 Today’s status of English has mainly two reasons; the expansion of the British colonial power and the emergence of the economical power of the United States. The latter is what scientist argue explain the status of English in the world today. (Crystal 2003: 59) 3. Positive and Negative Aspects on English as a Global Language 3.1 Positive aspects of English as a Global Language According to Buck (2005), English has, without doubt, reached the top position in the language hierarchy. Almost 30 % of the population are already â€Å"reasonably competent† in English. As the language of commerce, economy and politics, knowledge of and fluency in that language is helpful when participating in these fields. The economic power houses, the political bodies and commercial organisations also use English as their language of communication. More than 85% of the scientific, technological and academic production in the world today is performed in English. By using English you are able to communicate with people in almost all countries all over the world. English is the most widely spoken language with regards to number of countries, even though Chinese, Hindi and Spanish have more native speakers. (http://en.wikipedia.org/wiki/English_language 2005) The case might be that even in countries where one of the other languages is spoken you will be able to communicate wi th the inhabitants, using English as a lingua franca. It is often taken for granted that one speaks English and when someone does not, one might be looked upon suspiciously. I asked approximately 40 people from different backgrounds, different age and with different nationalities which language they would prefer as a global language and the majority answered English. The following reasons were given: It is the language you hear and read every day; the younger generations have learned it in school and it would be the best global language because it is the most spread all over the world. The people, who disagreed, said that Spanish would be the best global language, because it has more native speakers than English. 3.2 Negative aspects of English as a Global Language Even though there are many positive aspects of having a global language, there are negative aspects as well. How would it be possible to carry through a global language? Are there any dangers with having a global language? A global language might cultivate an elite class with native speakers, who take advantage of the possibility to think and work quickly in their mother-tongue. If this was the case they might manipulate it to their advantage at the expense of those who has another language as their mother-tongue and in this way create a linguistic gap between people. (Crystal 2003: 14-15) English has a history, sometimes cruel and violent with colonialism and war, and introducing English as the global language might be seen as a threat of future dominance. Perhaps a global language will make people unwilling or unable to learn other languages and make other languages unnecessary. (Crystal 2003: 15) One of the â€Å"risks† having only one language is that the chosen language may become very technical and â€Å"impoverished† for non-native speakers, e.g. the Eskimos, who have several words for snow, because they need it. They would probably not be able to express themselves properly if they only had one word for snow. And Swedish people would not be able to use the word â€Å"lagom†, a word which says a lot about the Swedish society and people. Many of the people who answered my question about â€Å"English as a Global Language†, expressed a worry that if we only had one language, they would feel â€Å"poor† when it comes to expressing feelings and emotions in a language that is not their mother-tongue, that they would not know enough words to be able to really express how and what they feel. 4. Standards – which standard should be used? Strict or loose standards? English is the mother-tongue of millions of people in different parts of the world. If English were to become a global language, which standard of the language would be the global standard? Perhaps the standards would become looser. 4.1. Standard English is the English that is usually used in print. It is also the English which is normally taught in school and to non-native speakers learning English. This is also the standard that is spoken among educated people and used for news broadcasts. (Trudgill 2000: 5-6) Historically, the British Standard developed from the south-east part of England (the area around London). These dialects were spoken in court, used in law and by the government. (http://en.wikipedia.org/wiki/British_English 2005) Standard English has a widely accepted grammar, and an accent that comes with this standard, the British English accent, also known as the â€Å"Oxford English†, is the accent that is taught is schools. (Trudgill 2000:6-7) Furthermore this English has a major cultural influence, especially on the languages in the former Commonwealth countries, e.g. South Africa, Australia, and India as well as the European Union. (http://en.wikipedia.org/wiki/British_English 2005 ) 4.2 We often hear about â€Å"American-English†, â€Å"South African-English† or other â€Å"Englishes†, but no such terms really exist. The different types of English are based on the British English but have developed grammatical and vocabulary differences because of influence and â€Å"loanwords† from other languages.(Trudgill 2000:6-7) 5. Minor Languages and cultures What will happen to minor cultures and languages if we introduce a global language? An introduction of a global language might lead to discrimination of other languages. Losing a language equals losing identity. The language is much more than just a tool for communication. According to Trudgill there is an intimate relation between language and culture and a large homogenisation of culture might lead to a shift in language where native people adopt another language and eventually the old language may die out. There is a difference between â€Å"language death† and â€Å"language murder†. Language death is when a language disappears naturally; its speakers are leaving it voluntarily, but â€Å"language murder† means that the killer language actively discourages use of other languages. Minority languages may be removed from the media and educational systems. English is referred to as a â€Å"killer language†, which means that it is a dominant language learned subtractive, at the cost of the mother tongues, rather than additively. (http://en.wikipedia.org/wiki/Killer_language 2005) In the United States there have been a few â€Å"English Only† movements, the first one in 1803, when they banned the speaking of French among the population in Louisiana. After that, several attempts to remove Spanish and French have taken place. English is declared as the official language in several states in the US. The English-Only movements have been rejected by linguistics; they mean that a language does not create political unity, it takes more than that. The use of one single language in a community is no guarantee for social harmony or mutual understanding. This has been proven several times during the history, e.g. American Civil War, Spanish Civil War and former Yugoslavia. (Crystal 2003:16) 6. Conclusion This essay has shown that the creation of a global language has numerous advantages and disadvantages. Mutual intelligibility, great career opportunities and reduced administrative costs are some of the advantages a global language would give. The disadvantages are that English is closely linked to the British and the American cultures and history and is therefore not a â€Å"neutral† language. Perhaps a language with less historical and cultural connections would be a better option? We are in need of an international language for communication, politics, trade and security, but at the same time we are worried about language death, the advantages native speakers will have and all the disadvantages non-native speakers will face. English is growing, it is a strong language, and its future seems bright. My opinion is that if there will ever be an international language, English is the best option. It is a strong, well developed language with millions of speakers. Even if a global language might be important, different languages are of importance for their culture and for the development of their native speakers. Languages make the world more interesting and more alive.