Management Planning Essay Example | Topics and Well Written Essays - 2000 words

The board Planning - Essay Example In words by Nash (2006) arranging of the executives frameworks guarantees there is an ideal progression of thoughts and systems all through a particular timeframe and of the necessary consistency. Similar feelings are emphasized by Humby, Hunt and Philips (2006) who contends that consistency in the supervisory group makes the entire distinction as far as greatness and achievement in an association. The executives arranging includes all the variables and division in an association. All divisions in an association have various targets and objectives set to them for accomplishment. For a decent supervisory crew, every one of these goals ought to be accomplished inside the predefined course of events and by the necessary measures. In making a decent administration arranging frameworks, office heads ought to be remembered for the arranging structure. On the side of this proposal, Vanessa (2010) contends that administration arranging includes a greater amount of consolidation of the entire association as opposed to the top supervisory crew. The creator further contends that representatives ought to likewise be viewed as while planning an administration plan. The brief of the paper will be a consideration of the elements that influence administrative exhibition. Also, arrangements and proposals to comprehend these components will be given. For an unmistakable point of view, the paper will examine the administrative execution of TESCO PLC Company. ... In its activity, the organizations sell in any event 40, 000 items in its stores. From its deals, their image represents a sum of half of the business (Datamonitor, 2004). This reality has been made conceivable by the way that the association has been in the market for a huge period to increase a huge upper hand and customer support. The all out represented clients of the association include 3.4 million individuals (Datamonitor, 2004). Aside from the outer condition achievement, the interior game plan of the association is remarkable. The association has a very much figured and minimal administrative group headed by the administrator of the official board. Underneath the administrator there are various official places that are planned for partitioning the administrative duties over the entire association. The association has seven official board individuals in administrative positions and seven non official board individuals in the other administrative positions. An incorporation to the supervisory group is the organization secretary who falls under the senior supervisory group (Datamonitor, 2004). Clarify how relational connections and relational abilities influence administrative execution In any association correspondence and connections structure the premise of the achievement of an association. In words by Jordan (2008) relational connections in an association shape the authoritative culture. The creator further contends that correspondence in an association is an incredible determinant of the hierarchical culture in an association. The impact of these two factors on the administrative execution depends on the particular prerequisites of the workers. For example, the supervisory group is given the commitment of giving directions and

Corporate Governance Ethics or Business Ethics

Question: Talk about the Corporate Governance Ethics or Business Ethics. Answer: Presentation Moral issue can be characterized as an issue or circumstance that causes a person to pick between an elective that is correct or wrong. The point of this report is to look into the fundamental moral issues of UAE organizations and those found in America. As the business condition is getting unpredictable, each corporate paying little heed to its size faces a huge number of moral issues. Each association has the duty to create sets of accepted rules and morals that each representative must withstand and change without hesitation. Corporate administration morals or business morals can be applied to all types of business where the moral issues are analyzed as they emerge in the business condition. Business morals allude to the use of moral judgment to corporate or business exercises (Jeurissen, Rijst, 2012). The associations face key issues that are identified with trust and honesty. A significant level of trust can be created between the individuals and business that prompts authoritative achievement. The associations may likewise confront assorted variety related issues where individuals must be treated with deference. The associations must direct moral practices and amplify the estimation of each worker. The associations may confront dynamic issues where there is question of ensuring representative and client rights. The organizations are relied upon to follow government laws and ecological laws and the general corporate administration (Jeurissen, Rijst, 2012). Similitudes between Ethical Issues of American and UAE Companies There are similitudes between the fundamental moral issues looked in America and UAE. This area examinations the similitudes between the two countries. Outrages rock the establishment of business network and morals assumes a urgent job in the current corporate culture. The current moral difficulty in Corporate America is that the top officials of the organizations are found to have exploitative and unlawful conduct. Notwithstanding the size or the idea of organization, the American organizations are dependable to act morally and maintain the most major good measures. As indicated by the 2009 National Business Ethics Survey directed by the Ethics Resource Center, the reactions of 49% laborers out of 3000 of them expressed that there was moral offense in the work environment (Ethics.org, 2013). The issues were primarily detailed as illicit political commitments, misuses and pay-offs. The moral issues originate from laborers abusing and bothering one another or where the entrepreneurs abuse their representatives along these lines violating the law. America faces basic acts of ambush and lewd behavior in the work environment. There has been where an ex-American CEO of the organization kept sex cuts on its server (Cnbc.com, 2015). Further, the migrant laborers face low wages, misuse and overabundance work with no installment for extra time. This issue is like that of UAE where the quantity of instances of lewd behavior is disturbing. There are numerous societies, conventions and religions stirring up along these lines expanding the instances of lewd behavior by the parental figures, associates or companions (Khoori, 2014). As indicated by the new pronouncement propelled by The Ministry of Human Resources and Emiratisation, the organizations that don't pay wages to its representatives for over 10 days after the due date will confront correctional activities (Haider, 2016). It has been noticed that UAE has been exacting about its compensation installment strategy on account of which there are none or not many situations where the representatives are not paid on schedule. Essentially, America has order on late-installment or non-installment of wages. This prompts both the countries to pay wage on time to its laborers. Contrasts between Ethical Issues of American and UAE Companies There are contrasts between the primary moral issues looked in America and UAE. This area examinations the distinctions and makes a correlation of the equivalent. The associations may confront dynamic issues where there is question of ensuring representative and client rights. A few American organizations have been known to abuse its clients by misleading them or separating dependent on sex, nationality, sexual direction and others. The workers comprehend what unsatisfactory conduct is. The most widely recognized abuse looked by representatives is that they are required to work in any event, during occasions. The representative fulfillment is low as they have to deal with a lot of clients. There have not been numerous cases revealed in the UAE for abusing its clients as it is found in American organizations. UAE has chipped away at decreasing holding up times and accelerates the grievances system while improving administrations. Another angle where the American and UAE organizations are diverse is in connection with break of client protection. There is expanding worry in the UAE for protection. In 2014, there was where representatives were captured for nonattendance of information assurance enactment. The workers were seen as blameworthy of penetrating protection of female associates for which they were condemned to prison (Wilkinson, 2016). No such cases have been accounted for where the American organizations have caused information breaks accordingly trading off protection of the associates. Hence, corporate America is not the same as corporate UAE. Further, misrepresenting timesheets is a genuine issue and it is an infringement of state and government law. It is contended that UAE corporate concocted an innovation that slice out the need to occupy time sheets. As indicated by Noble (2012), a Metro manager misrepresented timesheets of three representatives over a 10-month term and paid $24,514 during that course. In this manner, he was indicted for robbery of $10,000 by the distortion (Noble, 2012). Further, in UAE it was seen that Farnek, an offices the executives organization revealed a framework to follow the upkeep and exercises of 3,500 representatives including cleaners, gatekeepers and laborers. The organization took its motivation from the US study where 30% representatives confessed to distorting timesheets (Fahy, 2016). Also, 80% of the representatives conceded that they directed their own exercises during the working hours (Fahy, 2016). Along these lines, there is more noteworthy straightforwardness that prompts incre asingly exact charging (Fahy, 2016). It is contended that the organizations tune in the UAE are neglecting to show potential financial specialists about consistence. The UAE organizations have received consistence in a specific way yet there isn't sufficient clearness in their jobs. As indicated by the report, the family-possessed companies in UAE are incredibly pervasive and have the least straightforwardness. There have been corporate outrages in the years between 2008-2013 including the abuse of assets by Dubai gem dealer Damas and Shuaa Capital (Kerr, 2013). The neighborhood showcases in Dubai are less inclined to develop in political obstruction. In this way, the organizations in UAE have begun to take thought of open consistence by reacting less responsively to administrative issues (Kerr, 2013). As per the consequences of five greatest corporate outrages of 2016, it was accounted for that Wells Fargo, an American worldwide organization had representatives who made phony records in the names of genuine clients (Matthews, Matthews, 2015). Further, Roger Ailes was seen as liable of explicitly irritating the previous anchorperson of Fox News. In addition, Mylan's Epipen tricked its clients by raising the cost on drugs (Matthews, Matthews, 2015). As Mylan had restraining infrastructure over life sparing medications, there were examinations and antitrust infringement in the estimating model of medication producer (Matthews, Matthews, 2015). Conflictingly, no enormous corporate embarrassments have been recorded or represented UAE. This recommends the corporate administration and strategic approaches in UAE are more moral than that in America. As indicated by Worstall (2014), on estimating the portion of corporate benefits in the US benefit, it is contended that the corporate duty installments are not made by a few associations. It has been discovered that over 90% of the US organizations don't cover corporate personal assessment (Worstall, 2014). The situation is not the same as that of UAE as the country doesn't plan to force personal duty on people. Presenting corporate annual assessments is still in its first stages and that there are interviews between nearby governments in this regard (Emirates247.com, 2015). As per Sengupta (2015), a Dubai based firm hoodwinked its clients of their things and cash by utilizing various names at various occasions. The most widely recognized casualties were the Europeans who revealed that the organizations cheated with two coasting organizations Sovereign Relocation and British Budget Removals (BBR). The cash was additionally hoodwinked n the name of Marine Registration Services LLC. Another case was accounted for in America where the biggest credit organization in US, Navient was discovered bamboozling millions (Foxnews.com, 2017). The understudy advance obligation was the most conspicuous issue in the presidential races. The individuals confronted issues in reimbursing government and private understudy advances adjusted by Navient (Foxnews.com, 2017). End Decisively, the American and UAE organizations have moral issues in its corporate world. From the above report and discoveries, more prominent instances of deceptive practices have been accounted for in America than in UAE. Both the nations fundamentally face the issue of illicit political commitments, misuses and pay-offs. The quantity of instances of lewd behavior is disturbing in both America and UAE. The most widely recognized abuse looked by representatives is that they are required to work in any event, during occasions. The associations may confront dynamic issues where there is question of ensuring worker and client rights. References Cnbc.com,. (2015).Ex-American Apparel CEO kept sex cuts on its server.CNBC. Recovered 26 March 2017, from https://www.cnbc.com/2015/06/24/american-attire subtleties charges of-sexual-unfortunate behavior by-expelled ceo.html Emirates247.com,. (2015).UAE says 'no' to burden on your own pay; corporate expense under study.Emirates 24|7. Re

5 Simple Strategies for Taking Better Notes at Work - Focus

5 Simple Strategies for Taking Better Notes at Work - Focus Have you ever failed to remember a great idea you’d had and thought, “If only I’d written it down”? It’s not a good feeling. Virgin Group founder,  Richard Branson, wrote, “If you don’t write your ideas down, they could leave your head before you even leave the room.” Capturing your ideas is just one of the many benefits of effectively taking notes at work. Better note taking can also help you learn new concepts, organize your thoughts, encourage your creativity, help you share important information with others and so much more. Having great notes can reduce stress levels, keep you on task and make you more productive. To get great notes, you just need to find the right note-taking strategy. Key Strategies for Taking Notes Different situations call for different kinds of note taking. You probably wouldn’t choose to make a detailed outline to capture a brainstorming session, or handwrite notes that you need to share with five other people via email after a meeting. We’ll walk through five different scenarios and how you can tailor your note-taking strategy to meet your professional goals. 1. Team meetings The best team meetings result in a clear, shared understanding by everyone involved and actionable items. When taking notes in team meetings or collaborative environments, you should focus on: Facts: (Example: Jenna is the creative lead on this project) Issues: (Example: There is too much work to get done by the deadline.) Decisions: (Example: We will break this project up into smaller, more manageable chunks.) Action plans: (Example: The project manager and creative lead will determine how to break this project up, then the project manager will schedule a meeting to discuss how to distribute that work.) Questions and answers: Take note of questions team members bring up during the meeting and the answers that are given. Your browser is not able to display frames. Please visit Weekly Strategy Meeting on MindMeister. For maximum efficiency, use a note-taking tool that allows you to easily capture and share notes (like Google Docs or Evernote) or try turning notes into tasks and to-do lists. Mind maps can also be used for meeting management. An online mind mapping tool like MindMeister can help you take meeting minutes and then create and assign tasks within the mind map, in real-time. To use the above free mind map, simply click on the Copy and edit map button in the bottom-right corner of the map. If you already have a MindMeister account, the map will be copied to your account automatically, so you can then edit or embellish the topics to make the map suitable for your team meeting. Dont have an account yet? You can sign up for free now. 2. One-on-one meetings Sometimes you want to take notes in one-on-one meetings â€" maybe you’re having coffee with your mentor or heading into a performance review. These are more intimate learning environments where you’re engaged in discussion but still want to capture what you hear. Taking notes in these situations is a balance. You want to record information without putting a laptop-shaped wall between you and the other person. And too much focus on your notes could make you seem distracted or inattentive. Prioritize that personal connection by ditching your laptop as a note-taking device and opt for a small, unobtrusive notebook. Tomasz Tunguz, a venture capitalist with Redpoint and former Google Employee, writes that when he worked at Google, “I carried a laptop to every meeting I went to. I typed notes, jotted down action items, and distributed the minutes of almost each one of my meetings.” When he started working at Redpoint, “outside the rainbow bubble of the Googleplex very few people take notes on laptops during meetings. It’s just impolite. People wonder if you’re typing emails (which I often was).” Sometimes a personal connection is more important than recording every single word. Don’t worry, though, you can still capture what was said: immediately after the meeting is over, write down everything you talked about while it’s still fresh in your mind. 3. Brainstorming sessions Brainstorming sessions can be a flurry of activity with ideas flying. When your team brainstorms, you need to be able to record a lot of information quickly, capture unusual concepts and combine, refine and build on those ideas. You need the freedom to be able to record whatever comes up, be they words, sketches, diagrams, photos or other visual elements. Mind maps are great for brainstorming because they let you capture notes in a flexible format that doesn’t limit you to a linear flow of words. You can use good old fashioned paper or a whiteboard, but an online mind mapping tool allows you to share mind maps with the team or save maps so you can come back to them later. They also offer an endless amount of space, so your map can be as big as it needs to be. 4. Interviews Interviews can take lots of forms. Maybe you’re talking to candidates for a new position you’re hiring or interviewing an expert for a blog post. Perhaps you’re conducting interviews as part of user research. In these situations, look to journalistic methods of taking notes for tips. “Write down all the questions you have beforehand,” suggests Roy Peter Clark, senior scholar at the Poynter Institute. “At the end of the interview, scan your questions to see if there’s anything you didn’t cover. Now’s the time to ask.” Clark also says you should record the interview but not rely on the recorder completely. “Even if you have a chance to record an interview, back it up with notes in your notebook,” he says. “You never know when technology will fail you.” Taking notes on what you observe in addition to what’s said will also help. “Divide your note-taking areas into two sections,” writes journalist M.T. Wroblewski. “Devote the first and bigger section to the interviewee’s answers and the second, smaller section to your observations and impressions. In this second area, you might write, ‘Seemed most enthusiastic about this job’ or ‘Avoided eye contact at this point; seemed nervous.’” 5. Educational settings If you’re taking notes to learn â€" at conferences, workshops or professional development events, for example â€" academic note-taking styles can help you record information so that you actually absorb and remember it. First, you might opt for pen paper to help you process ideas. According to one UCLA study, even when you use your laptop solely for note-taking (and not browsing social media or getting distracted by email notifications) processing still might be more shallow than it would be with handwritten notes. You can draw from several academic note-taking systems, like outlining or charting, but the Cornell Method is most applicable to professional situations. This method has you divide your paper into one small column on the left and a larger column on the right. During the event, try taking notes in the larger, right-hand column. When the event is over, review your notes, and for every significant piece of information, write a “cue” in the left margin. The cue can be a single word or short phrase that summarizes the information. This method helps you condense your notes so they’re easy to remember and talk about later, which is especially great for sharing what you learned from a conference when you get back to the office. Taking the right notes means you have all the information you need to do your best work. Next time you prepare to take notes, think about your goals and your environment and tailor your note-taking strategy based on those things. Never again will you think, “If only I’d written that down.” Do you have a favorite strategy or tool for taking notes? Wed love to hear about it in the comments below! 5 Simple Strategies for Taking Better Notes at Work - Focus Have you ever failed to remember a great idea you’d had and thought, “If only I’d written it down”? It’s not a good feeling. Virgin Group founder,  Richard Branson, wrote, “If you don’t write your ideas down, they could leave your head before you even leave the room.” Capturing your ideas is just one of the many benefits of effectively taking notes at work. Better note taking can also help you learn new concepts, organize your thoughts, encourage your creativity, help you share important information with others and so much more. Having great notes can reduce stress levels, keep you on task and make you more productive. To get great notes, you just need to find the right note-taking strategy. Key Strategies for Taking Notes Different situations call for different kinds of note taking. You probably wouldn’t choose to make a detailed outline to capture a brainstorming session, or handwrite notes that you need to share with five other people via email after a meeting. We’ll walk through five different scenarios and how you can tailor your note-taking strategy to meet your professional goals. 1. Team meetings The best team meetings result in a clear, shared understanding by everyone involved and actionable items. When taking notes in team meetings or collaborative environments, you should focus on: Facts: (Example: Jenna is the creative lead on this project) Issues: (Example: There is too much work to get done by the deadline.) Decisions: (Example: We will break this project up into smaller, more manageable chunks.) Action plans: (Example: The project manager and creative lead will determine how to break this project up, then the project manager will schedule a meeting to discuss how to distribute that work.) Questions and answers: Take note of questions team members bring up during the meeting and the answers that are given. Your browser is not able to display frames. Please visit Weekly Strategy Meeting on MindMeister. For maximum efficiency, use a note-taking tool that allows you to easily capture and share notes (like Google Docs or Evernote) or try turning notes into tasks and to-do lists. Mind maps can also be used for meeting management. An online mind mapping tool like MindMeister can help you take meeting minutes and then create and assign tasks within the mind map, in real-time. To use the above free mind map, simply click on the Copy and edit map button in the bottom-right corner of the map. If you already have a MindMeister account, the map will be copied to your account automatically, so you can then edit or embellish the topics to make the map suitable for your team meeting. Dont have an account yet? You can sign up for free now. 2. One-on-one meetings Sometimes you want to take notes in one-on-one meetings â€" maybe you’re having coffee with your mentor or heading into a performance review. These are more intimate learning environments where you’re engaged in discussion but still want to capture what you hear. Taking notes in these situations is a balance. You want to record information without putting a laptop-shaped wall between you and the other person. And too much focus on your notes could make you seem distracted or inattentive. Prioritize that personal connection by ditching your laptop as a note-taking device and opt for a small, unobtrusive notebook. Tomasz Tunguz, a venture capitalist with Redpoint and former Google Employee, writes that when he worked at Google, “I carried a laptop to every meeting I went to. I typed notes, jotted down action items, and distributed the minutes of almost each one of my meetings.” When he started working at Redpoint, “outside the rainbow bubble of the Googleplex very few people take notes on laptops during meetings. It’s just impolite. People wonder if you’re typing emails (which I often was).” Sometimes a personal connection is more important than recording every single word. Don’t worry, though, you can still capture what was said: immediately after the meeting is over, write down everything you talked about while it’s still fresh in your mind. 3. Brainstorming sessions Brainstorming sessions can be a flurry of activity with ideas flying. When your team brainstorms, you need to be able to record a lot of information quickly, capture unusual concepts and combine, refine and build on those ideas. You need the freedom to be able to record whatever comes up, be they words, sketches, diagrams, photos or other visual elements. Mind maps are great for brainstorming because they let you capture notes in a flexible format that doesn’t limit you to a linear flow of words. You can use good old fashioned paper or a whiteboard, but an online mind mapping tool allows you to share mind maps with the team or save maps so you can come back to them later. They also offer an endless amount of space, so your map can be as big as it needs to be. 4. Interviews Interviews can take lots of forms. Maybe you’re talking to candidates for a new position you’re hiring or interviewing an expert for a blog post. Perhaps you’re conducting interviews as part of user research. In these situations, look to journalistic methods of taking notes for tips. “Write down all the questions you have beforehand,” suggests Roy Peter Clark, senior scholar at the Poynter Institute. “At the end of the interview, scan your questions to see if there’s anything you didn’t cover. Now’s the time to ask.” Clark also says you should record the interview but not rely on the recorder completely. “Even if you have a chance to record an interview, back it up with notes in your notebook,” he says. “You never know when technology will fail you.” Taking notes on what you observe in addition to what’s said will also help. “Divide your note-taking areas into two sections,” writes journalist M.T. Wroblewski. “Devote the first and bigger section to the interviewee’s answers and the second, smaller section to your observations and impressions. In this second area, you might write, ‘Seemed most enthusiastic about this job’ or ‘Avoided eye contact at this point; seemed nervous.’” 5. Educational settings If you’re taking notes to learn â€" at conferences, workshops or professional development events, for example â€" academic note-taking styles can help you record information so that you actually absorb and remember it. First, you might opt for pen paper to help you process ideas. According to one UCLA study, even when you use your laptop solely for note-taking (and not browsing social media or getting distracted by email notifications) processing still might be more shallow than it would be with handwritten notes. You can draw from several academic note-taking systems, like outlining or charting, but the Cornell Method is most applicable to professional situations. This method has you divide your paper into one small column on the left and a larger column on the right. During the event, try taking notes in the larger, right-hand column. When the event is over, review your notes, and for every significant piece of information, write a “cue” in the left margin. The cue can be a single word or short phrase that summarizes the information. This method helps you condense your notes so they’re easy to remember and talk about later, which is especially great for sharing what you learned from a conference when you get back to the office. Taking the right notes means you have all the information you need to do your best work. Next time you prepare to take notes, think about your goals and your environment and tailor your note-taking strategy based on those things. Never again will you think, “If only I’d written that down.” Do you have a favorite strategy or tool for taking notes? Wed love to hear about it in the comments below!

Helium Isotopes, Radioactive Decay and Half-Life

Virgil s Aeneid And Homer s Odyssey - 1436 Words

In Virgil’s Aeneid and Homer’s Odyssey we observe two opposing views, the defeat of the Trojans and the victorious Greeks. Nevertheless, we get parallel plots in the form of the hero’s journey. Each hero faces many obstacles to reach their fate. With both heroes having the ultimate goal of reaching their homeland or in Aeneas’ case finding a new home. There are many similarities such as both Odysseus and Aeneas sailing the same sea, and visiting some of the same location such as; the underworld, and the Island of the Cyclopes. In both the epics, the gods play with the characters in some of the same ways. They often send the heroes to the brink of death or in other cases give them aid. Virgil’s depiction of Aeneas is meant to show the†¦show more content†¦The Romans put duty above all else. In that sense, with Virgil portrayal of the Romans, we get a feeling that he thinks the Romans are above the Greeks. This portrayal is shown in the ep ics through Aeneas’ sense of duty and Odysseus’ self-interest. In the Odyssey, Odysseus is only fighting to get home while Aeneas is fighting for the future and the continuation of the Trojan legacy. Aeneas purpose is reinforced when he visits his father in the underworld â€Å"What glories follow Dardan generations in after years, and from Italian blood what famous children in your line will come, souls of the future, living in our name† (The Aeneid). This gives Aeneas clarity and he continues the fight for the advancement of his people. Throughout his journey, Odysseus involves himself in many conflicts just to achieve glory. Although in hindsight most of his troubles could have been easily avoided. Odysseus could have avoided trouble if he had kept quiet after his ordeal with the cyclops. In allowing his pride to get the better of him Odysseus sealed his fate. If he had refrained from telling the cyclops who he was perhaps his story would have been less tragic. One of Odysseus’ major flaw is his pride. He just had to have the cyclops know. If he hadn’t given up the name to Polyphemus, in his vengeance would not have called out to Poseidon his father. Odysseus’ pride and need of glory show up many times in the epic. For instance, after heShow MoreRelatedHomer s The Odyssey And Virgil s ÂÅ ¹ The Aeneid1295 Words   |  6 PagesHomer’s The Odyssey and Virgil’s  ¬The Aeneid are both epic poems chronicling the travels and trials of their respective heroes. Though both stori es deal with the fates of their leading men, Homer employs the use of hubris with his protagonist, Odysseus, while Virgil utilizes the trait of pietas with his protagonist, Aeneas. A comparative analysis of the heroes in their reactions to the mythical creatures they encounter, their relationships with the women they love, and their ultimate purposes inRead MoreSimilarities Between The Underworld Of Homer s Odyssey And That Of Virgil s Aeneid1485 Words   |  6 PagesThe remarkable resemblance between the Underworld of Homer s Odyssey and that of Virgil s Aeneid reveals, upon closer examination, several important differences; these adaptations and corrections by Virgil of the Homeric vision lend credence to the Bloomian concept of influence, and show the many-faceted reactions of Virgil to the burden of his eminent precursor. 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This idea of a definite destiny is found in both Virgil’s â€Å"The Aeneid† and Homer’s â€Å"The Odyssey.† Both hero’s lives are shaped by their destiny and it forces them to make difficult decisions. In â€Å"The Odyssey† Homer presents us with an epic hero, Odysseus. A man who fought in the Trojan War and won. All he wants is to return home and be with his family. He was given a prophecy by the seerRead MoreAeneid Analysis789 Words   |  4 PagesAeneid By Virgil Written 19 B.C.E Translated by John Dryden Analysis Jazymn Talley SNHU Analysis The intention of Virgil s poem, Aeneid, is to romanticize the origins of the Roman Empire. Aeneid shares many characteristic to Grecian writer Homer s Epic poems the Iliad and the Odyssey. Much of Roman culture is modeled after or inspired by the Greeks, especially the arts. Roman art, writings, religion, and celebrations were on the rise as they experienced a time of rest, enabling themRead MoreGreek Mythology1294 Words   |  6 Pages Required Texts: 1) Aeschylus, Oresteia, trans. C. Collard (Oxford World s Classics) 2) Euripides, Bacchae, trans. Paul Woodruff (Hackett) 3) Hesiod, Works and Days and Theogony, trans. Stanley Lombardo (Hackett) 4) Homer, The Iliad, trans. Robert Fitzgerald (New York: Farrar, Straus, and Giroux) 5) Homer, The Odyssey, trans. Robert Fitzgerald (New York: Farrar, Straus, and Giroux) 6) Virgil, The Aeneid, trans. R. Fitzgerald (Vintage, 1990) Lectures: Tuesdays and Thursdays CLH LRead MoreComparing The Underworld Of Homer And Virgil1744 Words   |  7 PagesThe Differing Views of the Underworld of Homer and Virgil In both Homer’s Odyssey and Virgil’s Aeneid, the heroes make the dauntless adventure into the underworld. 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On the other hand, Virgil believes humans should always get orders from the immortals. One can compare Homer and Virgil s famous narrative of love. However, In today s culture still question the unquestionability

Social Policy And Society Education Essay Free Essays

Whose Needs are being met by Scots schooling? Discuss the assorted stakeholders ( kids, parents, society, the province ) , there possible demands and measure how good they are met. The province recognises the demand for kids to be educated. It is recognised as a right, a duty and a necessity. We will write a custom essay sample on Social Policy And Society Education Essay or any similar topic only for you Order Now Society no longer relies as to a great extent on the male staff of life victor theoretical account and as a effect parents in the bulk of instances no longer have the option of supplying kid attention and instruction to their kids themselves. As we are come ining an age of hi tech fabrication and developing a high skilled economic system the authorities is besides looking for an educated population and can no longer work with a society of nonreader or ill educated citizens. An uneducated population would besides be less antiphonal to authorities runs and information or counsel and may be unable to carry through their function in society and the democratic procedure. Children themselves, it has been acknowledged, have a right to be educated ; â€Å" No individual shall be denied the right to instruction † ( European Convention on Human Rights ; agenda 1, article 2 ) .That does non nevertheless intend that the instruction provided is what kids want or what they need. Neither do es it intend that chief watercourse instruction in Scotland is provided with everyone ‘s best involvements in head. All of the parties mentioned supra will hold unfavorable judgments or be disappointed by what province instruction in Scotland provides to some extent ; nevertheless I wish to do it clear that for the bulk of stakeholders the Scots instruction system provides acceptable results. Besides, in recent old ages important stairss have been taken in Scotland to better the instruction system for those interest holders presently losing out, chiefly kids themselves, and I wish to analyze this in more item. In 2009 there were 676,740 students in publically funded schools in Scotland ( Scots authorities ; pupil Numberss ) and educational outgo was ?4.87 billion in 2007-08 ( Scots authorities ; Expenditure on school instruction in Scotland ) . This amounts to a important proportion of Scotland ‘s population presently in the Scots public instruction system and a important proportion of national disbursement. Spending on instruction sums to a big proportion of public disbursement and must hence be a high precedence for the authorities, denoting that it is a high precedence for society as a whole. Equally good as being a right under the ECHR ( European Convention on Human Rights ) instruction is besides a right under the Universal declaration of human rights enshrined in UK jurisprudence in the Human rights act 1998 ; â€Å" Everyone has the right to instruction. Education shall be free, at least in the simple and cardinal phases. Elementary instruction shall be compulsory†¦ .. † ( Universal declaration of human rights ; article 26 ( 1 ) ) and in the UNCRC ( United nations Convention on the right of the kid ) , â€Å" To guarantee that all sections of society, in peculiar parents and kids, are informed, have entree to instruction and are supported in the usage of basic cognition†¦ † ( UNCRC ; article 24, 2 ( vitamin E ) ) . Few public services are as strongly protected by rights and Acts of the Apostless as those sing entree to instruction. Yet to what extent instruction should be provided and who its chief focal point should be on remains ill-defined. For many old ages statements raged about Scots instruction merely being good to the ‘average ‘ kid and that those who needed extra support demands or who did non work good within formal educational scenes were being left behind or ignored for the greater good. The Scots authorities has hence gone a long manner in recent old ages to try to turn to this. The school course of study in Scotland is non statutory but alternatively the authorities sets out a model which it so expects instructors to work within. The newest model published is the ‘Curriculum for excellence ‘ . This model is built around four Nestor notabilis capacities that the Scots authorities want to instil in every Scots immature individual by the terminal of their clip in instruction. It is besides really to a great extent based on current research that suggests the best manner to prosecute all students in the schoolroom is by utilizing inter disciplinary accomplishments and different acquisition and learning methods such as undertakings, e-learning, talks and peer on equal rating. The Scots authorities claim ; â€Å" The course of study aims to guarantee that all kids and immature people in Scotland develop the properties, cognition and accomplishments they will necessitate to boom in life, larning and work. This is encapsulated in the four capacities – to enable each kid or immature individual to be a successful scholar, a confident person, a responsible citizen and an effectual subscriber † . ( Learning and Teaching Scotland ; Curriculum 3-18 ) However what good are these results if so many immature people find themselves go forthing instruction with no or really few significance makings and no utile trade or work related accomplishments? The benchmark for mensurating pupil attainment in Scotland is the SCQF ( Scots recognition and making model ) mark. At the age of 14 to 15 about every kid in Scotland will sit a set of standard class tests. 5 plus base on ballss at SCQF degree 4 ( standard class general ) is considered the minimal criterion of attainment that could be merited with success and which could take to patterned advance through those makings. School conference tabular arraies are drawn up based on how good pupils did in this quartile and yet 24.4 % of Scots pupils fail to accomplish this benchmark about a one-fourth of all Scots immature people ( Scots authorities ; SQA attainment and school departer makings in Scotland: 2008/09 ) . On top of this 14.53 % of immature people go forthing Scots schools in 2009 were non in instruction employment or preparation and therefore had no positive finish ( Scots authorities ; Destinations of Leavers from Scots Schools: 2008/09 ) . This barely seems like a system which empowers every immature individual to develop accomplishments that will do it possible for them to ever happen a positive finish in society. It may besides demonstrates that there attack has so far failed to convey about touchable consequences which will profit all the stakeholders in the Scots instruction system. The authorities nevertheless may good indicate out that a major component of their reforms of Scots instruction will come in the signifier of alterations to the makings system. These alterations will non be implemented nevertheless until 2016 when the SQA ( Scots Qualifications Authority has drafted, approved and tested the new scrutinies, designed to concentrate on Nestor notabilis accomplishments and development of literacy and numeracy throughout all school topics. There has besides been a important displacement in the attitudes held towards helping kids with acquisition and Behavioural issues or disablements in Scots instruction and in bridging the spread between young person work, schools and less formal educational attacks. The Education ( Additional Support for Learning ) ( Scotland ) Act 2004 was introduced to supply statutory protection to all immature people in Scots instruction who feel they may necessitate more support. Article 1 ( specifying extra support demands ) provinces ; â€Å" A kid or immature individual has extra support demands for the intents of this Act where, for whatever ground, the kid or immature individual is, or is likely to be, unable without the proviso of extra support to profit from school instruction provided or to be provided for the kid or immature individual † This means that any kid in Scotland for whatever ground who feels like they may necessitate extra support are lawfully entitled to it. This jurisprudence has been to a great extent advertised and publicised nevertheless the resources to endorse up this statute law and supply the support are frequently highly over stretched and exhausted. The Bridging the Gap study between young person work and schools was another advanced thought that the Scots authorities hoped would better the instruction system for all interest holders but peculiarly those for whom chief watercourse instruction was non appropriate the study aimed to ; â€Å" Put the policy context and offer illustrations of pattern to promote youth work and school partnerships across Scotland to present more chances to prosecute and animate immature people. â€Å" ( Learning learning Scotland ; bridging the spread study, page5 ) This attack to instruction and presenting young person work and community acquisition in to the school scene shows a willingness to do instruction more accessible and relevant to all pupils and to prosecute everyone in the acquisition procedure. Whether or non this plan will hold any success remains to be seen. Scots instruction hence does present for the bulk of stakeholders most of the clip. It provides a child care option for parents between the kid ‘s age of 5 and 16. It keeps the bulk of the population literate and able to hold on basic numeracy and it gives a high figure of school kids a opportunity to derive accomplishments and addition cognition which will assist them travel in to farther instruction, employment or preparation. It is clear that there is still a proportion of society which the current Scots instruction system is non supplying for nevertheless the Scots authorities has gone a long manner in its efforts to undertake issues with the system and has succeeded in supplying a system which meets most of the demands of most of its stakeholders. How to cite Social Policy And Society Education Essay, Essay examples

Digital Innovation Retail Industry

Question: Discuss about the Digital Innovationfor Retail Industry. Answer: Introduction This essay is encompassing the implementation process of Mobile Application within retail organization in order to analyze the need of digital innovation within retail industry. Discussion The retail organization wants to implement mobile application to attract their customers with respect to competitive trends within the target market. The concerned customers can order their desired products and services with the help of mobile application that the retail organization want to implement (Pantano 2014). The retail organization has to invest around $60, 000, 00. This estimated budget is for developing the system architecture, network design and other important costs involved within the implementation process. In consideration with the value proposition involved in this implementation process of mobile application, customers of the retail organization find this application beneficial with respect to their variable demands and needs with technological trends. The important revenue resources are increasing in relation with the demands of customers, demand for advanced technological support to the retail industry (Fichman et al. 2014). In contrast with this fact, relevant customers in for this concerned retail organization are the adults and children those are mainly fond of shopping activities. With respect to the key activities involved within this implementation of mobile application, there are various important measures that needs be managed, such as monitoring of system architecture development, project scope identification and project management. Important resources for this implementation process are system configuration heads, network implementation head, mobile application developer etc. Conclusion This can be concluded that the digital innovation is very important to be included within the retail industry in order to improvise the effectiveness of the organization with respect to new evolving trends in the market. References Fichman, R.G., Dos Santos, B.L. Zhiqiang (Eric) Zheng, 2014, Digital innovation as a fundamental and powerful concept in the information Systems curriculum.Mis Quarterly,38(2), pp.329-343. Pantano, E., 2014, Innovation drivers in retail industry, International Journal of Information Management,34(3), pp.344-350.

The Role of Government Regulations in Human Economic Activities

Thesis section Since governments emerged in the evolutionary history of humans, they have been involved in the regulation of social, political, and economic activities of people (Ashcroft and Ashcroft 39). Governments are initiated with the aim of averting social anarchy and stagnation of development in society. Therefore, regulation is a process through which rules are made, applied, and adjusted according to the needs of the targeted society (Jennings 231). During the past 20 years, economic regulations by most governments have been enhanced.Advertising We will write a custom essay sample on The Role of Government Regulations in Human Economic Activities specifically for you for only $16.05 $11/page Learn More Nonetheless, the decline in economic activities witnessed in the industrialized nations has been associated with strict government regulations of economic activities (Jennings 120). Most government regulations are aimed at protecting the well bei ng of citizens especially when conducting economic activities. However, the current regulations have made it almost impossible for most economic processes to proceed. The situation has been made worse due to incessant government demands and regulations for small and well established businesses. In comparison to the early 20th century, the current regulations are failing the economic system. It is evident that the disadvantages that emanate from government regulations tend to outweigh the perceived merits (Carroll and Buchholtz 390). Therefore, regulation of businesses by governments is unnecessary because the market forces such as demand and supply can effectively control the much needed dynamics of propelling business growth. Body of the argument Government regulation has been perceived by several people as the best way of ensuring accountability in the distribution of resources (Carroll and Buchholtz 684). Most stable governments have put in place measures to ensure that the rich donate more to the government that the poor. Measures have been instituted in certain businesses in order to spur the growth of large companies that have helped most developed nations to realize the current economic status. These regulations often aim at redistributing and balancing resources in an economy. As much as the latter is usually the intention of governments, the practice has resulted into economic decline since the large companies are cutting down their expenses so that they can be able to meet the current regulations and expenses needed in running businesses. In addition, unemployment rates have continued to rise as a result of the regulations on economic activities (Ashcroft and Ashcroft 365). Furthermore, governments have been using regulations with the aim of enhancing high quality services. These regulations have greatly reduced competition. The decline in competition has also resulted into reduced efficiency and quality of economic products.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The current trends that are also being witnessed globally are quite alarming. There is a global economic decline. The government is supposed to instigate measures that will stimulate economic development. If the current regulates are effective, then the prevailing economic hurdles could not be experienced. The issue of over taxation of individuals with a huge financial base is a total failure (Ashcroft and Ashcroft 439). Increasing levels of unemployment attributed to retrenchment of workers by large companies is directly influenced by government regulations. Moreover, most people who are losing their jobs are the ones that governments want to uplift. The dilemma seen in these scenarios is a major setback in the effectiveness of government regulations. In addition, the strict government regulation of businesses negatively affects people with limited capital. Such peo ple cannot afford to meet all the requirements needed to obtain licensing form their respective governments. Such regulations have also affected economic growth of several poor communities. As much as regulations were initially put in place with the aim of ensuring that economic development could be achieved substantially, there are myriads of limitations of these regulations. Most of the limitations are associated with the inability of the government to fully implement the actual regulative measures. This leaves loopholes that allow several other people to acquire wealth inappropriately at the expense of others (Ashcroft and Ashcroft 555). Most of the measures instigated by the government in order to boost economic recovery or stimulation have been a failure due to lack of effective implementation mechanisms. In some cases, the failures are attributed to lack of political will. The latter limits government policies on economic development (Carroll and Buchholtz 447). The laws gover ning economic processes have also resulted into massive failure of the economic regulatory processes. Some individuals take advantage due to the ambiguity of the laws in order to sabotage government regulations. A free market that has no government regulations offers opportunities for participants in economic activities to offer the best in what they can do (Jennings 76). Unregulated market allows increased efficiency due to the availability of market forces such as competition.Advertising We will write a custom essay sample on The Role of Government Regulations in Human Economic Activities specifically for you for only $16.05 $11/page Learn More Moreover, such a market ensures that the participants in the economic activities are responsible. If an individual participates in a business that is producing poor quality products and services, the market forces will work against that business entity. Such a business cannot survive in a competitive market. Co nclusion Government regulations have proven to be effective in managing human economic activities and peaceful coexistence. Nevertheless, the current economic regulations are negatively affecting development and hence slowing down economic process in some economies. The weaknesses of government regulations have been clearly illustrated. It has been observed that a free market will allow economies to advance faster than in regulated economy. Works Cited Ashcroft, John and Janet, Ashcroft. Law for Business. New York, NY: Cengage Learning, 2010. Print. Carroll, Archie and Ann, Buchholtz. Business Society: Ethics Stakeholder Management. New York, NY: Cengage Learning, 2009. Print. Jennings, Marianne. Business: Its Legal, Ethical, and Global Environment. New York, NY: Cengage Learning, 2010. Print. This essay on The Role of Government Regulations in Human Economic Activities was written and submitted by user Linda Collier to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Research Paper on Anne Frank

Research Paper on Anne Frank The struggles that a person pursues makes for a strong character. A unique perspective of a young girls struggles is chronicled in Anne Franks: The Diary of a Young Girl. It is a compelling example of a young Jewish girl maturing rapidly in the two years between the ages of 13 and 15 while hiding from the Nazis during World War II. These are the two years in which change is so swift and difficult for every young girl. Her numbness to the atrocities of war, her despair at her own situation and her hope and belief in the human spirit in the face of the horrors of war and Nazi persecution make Anne Franks character stronger. Anne develops and shows an apparent numbness to the accounts of atrocities committed by the Nazis. She relates a news account of what happens to Nazi resistors in a matter-of-fact manner. Anne writes, Have you ever heard the term Ð ¡hostages? Leading citizens innocent people are taken prisoner to await their execution. If the Gestapo cant find the saboteur, they simply grab five hostages and line them up against the wall. You read the announcements in the paper of their deaths being Fatal accidents. (October 9, 1942). The manner in which Anne relates this account shows a kind of acceptance of what is happening. It does not seem to horrify her or outrage her. Living in the Annexe has had a soothing effect on Anne. She retreats to her world and sees the war outside the Annexe as distant. In her diary Anne writes, And every night hundreds of planes fly over Holland and go to German towns, where the earth is ploughed up by their bombs. It is quiet and safe here wait as calmly as we can till the misery comes to an end. (June 13, 1943). This entry shows Annes acceptance of the situation she is in. She sees and hears about what is happening to the Jews but feels separated, unaffected by it. She has become insulated in the Annexe, separated from the war. As time passes, Anne becomes used to the sights and sounds of war. Anne writes, Before a quarter of an hour had passed the shooting started up again. Mrs. Van Daan sat bolt upright at once and then went downstairs to Mr. Dussels room, seeking there the rest which she could not find with her spouse. Dussel received her with the words come into my bed, my child! which sent us off into uncontrollable laughter. The gunfire bothered us no longer, our fear was banished. (May 18, 1943). This shows Annes acceptance of the sounds of war. Unable to do anything about it, unable to escape it, it becomes a part of daily life. Although Anne tries to see something positive in most situations and remain optimistic, she at times falls into great depths of despair and she becomes angry or deeply saddened. On the subject of her heritage, after hearing how the Germans are treating the Jewish population of Germany through BBC broadcasts, Anne becomes very angry and hurt because she too is German. She writes, Fine specimens of humanity, those Germans, and to think that Im actually one of them! (October 9, 1942). The indignation in Annes writing is evident. She is angry with those Germans who started and supported this war. Her despair is brought on by the betrayal she feels at the hands of her own countrymen. Anne is frustrated at not being in control of the situation she finds herself in. Her despair is heightened by the fact she feels helpless to do anything. Anne writes, Ive reached the point where I hardly care whether I live or die. The world will keep on turning without me, and I cant do anything to change events anyway. Ill just let matters take their course (February 3, 1944). This shows that Anne feels that she cannot affect any change to what is going on around her. Her feelings of helplessness and resolve to accept whatever will happen show her despair. When news that there does not seem to be a quick end to the war, Annes despair over her life and her situation come to the forefront, even though she tries to be courageous and not show it in front of the others. In her diary Anne writes, but the minute I was alone I knew I was going to cry my eyes out. I slid to the floor in my nightgown and began by saying my prayers, very fervently. Then I drew my knees to my chest, lay my head on my arms and cried, huddles up on the bare floor. A loud sob brought me back down to earth (April 5, 1944). This shows Annes struggles with her emotions. She feels frustrated and angry and helpless, yet she puts on a brave face in front of the others and lets her feelings come out only when she is alone. Throughout her time hiding in the Annexe, Anne never lets go of her belief in the strength of the human spirit. Anne believes that there is good in everyone. She writes Its really a wonder that I havent dropped all my ideals, because they seem so absurd and impossible to carry out. Yet I keep them, because in spite of everything I still believe that people are really good at heart. (July 15, 1944). Faith in the goodness of the person and the spirit has not been lost. Anne still believes that people are good at the core even though sometimes they act oppositely. Anne holds out hope that people will do the right thing when she hears news of an attempt on Hitlers life. She writes, Now I am getting really hopeful, now things are going well at last. Yes, really, theyre going well! Super news! An attempt has been made on Hitlers life and not even by Jewish communists or English capitalists this time, but by a proud German general and it certainly shows that there are lots of officers and generals who are sick of the war and would like to see Hitler descend into a bottomless pit. ( July 21, 1944). This reinforces Annes belief that people are good deep down, and want to do what is right. Anne has hope for the future. She writes, It is utterly impossible for me to build my life on a foundation of chaos, suffering and death I somehow feel that everything will change for the better, that this cruelty too shall end, that peace and tranquility will return once more. (July 15, 1944). Despite all, Anne sees and feels that things will change. She truly believes that there is hope for a better future.

Module 8 DQ 1 and 2 Assignment Example | Topics and Well Written Essays - 500 words

Module 8 DQ 1 and 2 - Assignment Example Particularly, when one knows how to carry out critical appraisal on interval variables, translating the research results and findings into practice becomes possible. For instance, when determining the relationship between temperature and effective treatment, the use of internal variables may come in handy. A physician who is thorough in research studies will for instance know that a temperature of 0.0 on the two sides of the scales must not be misconstrued to mean the absence of temperature, just as a PH of 0.0 will not mean the absence of acidity. The determination of the PH and temperature is very sacrosanct to the provision of healthcare services. The same use of statistical provisions as part of the EBR in medical services provision heavily relies on the concept of statistical significance. By being able to appreciate the importance of significance level, the director of the nursing department will be able to correctly decide whether to discard research findings as false, or to implement them as true. For instance, a statistical significance of .95 will compel the director of the Federal Qualified Healthcare Center, nursing department, to adopt research findings of an inquiry on the relationship between inpatient admission and patient satisfaction. Throughout the course, the connection between the use of research and efficiency in the administration of healthcare services is maintained, and thereby helping the learner appreciate the nexus between EBR and patient-centered medical programs. The term informed consent is a legal jargon applicable in many fields including healthcare. The fundamentals that must be thought out when invoking informed consent from the patient are competency, benefits, risks and details. According to Hahn and Collier (2010), competency demands that the patient should have a mind that is at least able to comprehend the details, benefits and the risks that will accompany a specific form of medical intervention. Likewise,

Behind AIG's Fall Case Study Example | Topics and Well Written Essays - 500 words

Behind AIG's Fall - Case Study Example This collapse also triggered skepticism about use of computer driven models. Warren Buffet had warned earlier about the potential risk involved with using such models. AIG either misled its investors or was really in the dark about the potential risk when in during a meeting last December, it assured the investors that this model gave AIG "a very high level of comfort." The problem with the model was that while it took historical data into account to assess potential of default, it would not consider the risk of future collateral calls or write-downs, which has destroyed AIG. The firm also suffered because it had not protected itself through hedging which resulted in exposure to very large collateral calls. AIG has already paid around $8 billion to $9 billion to Goldman Sachs Group in collateral because it was one of the trading partners. Such payments will continue even after the bailout. Gorton had always been passionate about mathematics and joined AIG in 1990. He was paid $250 per hour or around $200,000 a year for his model. He would collect data to assess and forecast losses of various assets including home loans and corporate bonds. AIG came to depend on his models excessively. Since Mr. Gorton never considered write downs or collateral payments to partners, his plan was faulty. He was only focusing on covering actual default.

Global Marketing And Expansion Into The US

Global Marketing And Expansion Into The US Introduction Roustam Tariko, founder of the Roust Holdings planned to establish a brand that will set up new standards of world class quality for new breed of global Russian brands. Traiko focused on setting up the standards by a product which is distinctive because of its Russian Heritage so that Russians can take pride in it, and to fulfill this requirement vodka was the obvious option as it is developed in Russia and strongly associated with the country. Tariko launched the vodka and by 2002, Russian Standard was outselling all other brands achieving the top position in the vodka market. This success of the Russian brand was attributed because of its consistent product quality, packaging, and merchandising and of course because of its strong depiction of Russian heritage. Encouraged by its success, Tarikos management launched the Russian Standard in the European countries aiming to make it the best vodka globally. Russian Standard vodka was making business in around 10 European countries, the company wishes to enlarge the business by further crossing the boundaries by entering into the US Market. Vodka is very famous in the US; it has a huge market, largest around the globe and there are many best selling companies which offer premium quality vodka. Launching Russian Standard vodka in US would mean high competition with the already existing brands that are quite popular among customers. The Russian Standards also expanded the list as Tariko decided to launch a new type of bank which will serve foreign trade companies, small business and individual customers. The challenge faced by the Russian Brands team was to make the two diverse businesses compatible with each other while maintaining the standards of the Russian Brand. The report presents a brief overview of the brand equity concept of the Russian Standards and the reasons behind its success story, discusses the horizontal brand diffusion in terms, and also debates over the possibility of launching Russian Standard in US and whether it needs to change its strategies to attract the customers. Brand equity is considered to be a crucial source for profitability. A firm with strong brand equity can have a significant edge in the market as compared to its competitor. It can be able to charge higher prices with its brand image backing it up. The firm can also enjoy a larger market share, a possibility of further product extensions and even draw more investment into the existing business. This is the reason why in the present world, branding or brand image has become a very important strategic issue for businesses. Businesses such as Pepsi, Coca Cola, Ralph Lauren, Nestle etc have very strong brand equities, because of which they are able to enjoy huge market shares as well as the ability to price their products higher than what they would have if they did not have their respective brand names. Brand equity is the value of a company which is only because of its name. As observed by Dr. Ramachandran (2010) brand equity is the outcome which is attributed to the products brand name as compared to the same product without a brand name. Due to the benefits strong brand equity can provide, every corporate entity works their utmost to excel others in the retail sector. However the question arises that what makes a brands equity stronger than it is? According to Kellers (2003) brand equity pyramid, there are mainly four steps and six building blocks which establish a consumer based brand equity for a firm, namely; Salience (identity), Performance and Imagery (meaning), Judgments and Feelings (Response) and finally Resonance (relationship) (Appendix 1). These are the steps at which the consumer asks respective questions related to the firm, and each step leads onto the next until the consumer places complete confidence in the firm, and thus the firm is able to acquire strong brand equity. This model by Keller (2003) can be used to explain how the Russian Standard brand was able to establish strong brand equity and how this brand equity helped the company to gain commendable success in Russia. Brand Salience The very first step in the pyramid is that of Salience, or identity. This is the step where the consumers ask the firm or product, who are you. This means that when a firm is introduced in the market, the firm establishes distinct identity. It establishes its association to a particular product class, i.e. consumers consider the firm/product according to this distinct identity. Brand salience can be defined as to how often and easily the brand is evoked under various situations and circumstances? (Keller, 2001) The beginning of the Russian Standard brand was with a mindset that its products were to be established in such a way which would be able to gain long lasting consumer association. The objective was to establish an exclusive product, which focused on Russian traditions. The brand identity established by Tariko was such that the Russian Standard brand was identified as the standard for Russians. The aim was to reach for the emotional aspect of consumers while they can relate themselves to the brand and claim pride in owning it. As the case study points out that the Russian Standard Vodka is identified as a traditional Russian souvenir, like matryoshka wooden dolls, Red Army captain watches, and lacquer boxes from Palekh (Grigorian, 2000). The intricate details taken into account in establishing the brand salience for the Russian Standard Vodka can be largely attributed to the brand equity that it enjoys today. Keeping the brand equity in order to build and protect the equity a brand positioned as a premium brand has to keep up with the expectancy by the consumers. For a premium brand the customer expectancy is not only from the quality of the product but it starts from the manufacturing to the pricing to packaging to delivering as well as to promotion (NetMBA). In all these levels a premium level of quality is expected. Russian standard has been careful in keeping quality at the utmost level while carrying out the four Ps. The product was produced with quality ingredients. The packaging was outlining quality in every aspect including meticulous details like design, labels, bottle caps and cases. The pricing was done to put the product in the premium to super premium category and the distribution was carefully laid out to acquire shelf spaces in fancy restaurants and night clubs and even in the highly perceived supermarkets. Brand Meaning Moving onto the next step of the Kellers pyramid, Performance and Imagery are what gives a brand its meaning in the minds of the consumers. The performance block includes all the principal characteristics of the brand, i.e. how well is the brand able to conform to the consumers psychological and functional requirements. This portion of the pyramid basically includes the basic features of the product, pricing, design, durability etc. Whereas, the brand imagery portion of the pyramid includes all the characteristics that are connected to the product, i.e. the products user profile, the values and history that the product reflect along with the distributional structure of the product(Keller, 2003). The Russian Standard brand was known for its quality, packaging and strong distribution channels. It was designed to be the first domestic brand to create a rich mosaic of imagery. It focused not only on quality but also on the price, packaging, merchandizing and communication. The Russian brand emphasized on depicting the Russian heritage to connect to the Russian customer and also achieve and ensure product quality that will attract the customers and make them loyal to the brand. The Russian major scientific institute which specialized on food research, in 1990s, along with Mendleev formulated a formula for vodka, this was patented to be exclusively Russian, it was considered a symbol of quality. The quality based on Mendeleevs recommendations of the vodka was of utmost importance to Tariko, which was then communicated to the people through extensive advertisement promotion, the designed bottle of vodka showed Mendeleves signature so that the customer will felt secure about the qua lity of the product. By establishing this strong connection of vodka with the Russian heritage, Traiko developed a certain sense of meaning and understanding among his customers that they were attracted emotionally and physiologically towards the Russian Brand vodka, and this sense of owning and connecting to the product not only attracted as many locals but also ensured their loyalty towards the product. Other than this, the Russian Brand also priced the product in a very appropriate way; the price was in support of its image as an exclusive brand. The vodka was priced more than other local brands, while still it was less expensive than the imported brands. This helped the Russian Standard Vodka to be recognized as an elite brand, in league with the imported brands; whilst at the same time it helped in gaining profits for the firm as well (Appendix 3) (Anselmsson, 2007). It mainly targeted the connoisseurs and strivers who preferred high quality products and prestigious brands. Moreover, the packaging of the Russian Standard Vodka was unique and fashionable. The exclusivity of the product and its other brand values was reflected by its packing. Attention was paid to every little detail of packaging of the vodka bottle; from bottle case to its cap and more importantly the shape of the bottle all were designed to emphasize on Tarikos objective of depiction of the Russian heritage and also ensure class and quality to the customers requirement and satisfaction. The packaging was designed by one of the top most design house, so that it would reflect the brands quality. The act of focusing on the packaging of a product was in itself something new for a business in Russia. Quality used to be the sole source of focus for a product, leaving the focus from pricing, packaging or the distribution channel, whereas, in modern marketing techniques, product, price, place, packaging and promotion make up the marketing mix for any product. Therefore, packaging was another on e of the major reasons for the Russian Standard vodka to acquire its brand meaning in the eyes of the consumers. Furthermore, the nostalgic touch to the packaging which reflected the value of the brand increased the brand meaning. The shape of the bottle resembled that of the traditional Russian orthodox churches, and there was a historical signature on the packaging as well.. This helped the consumers in establishing distinct brand imagery for the Russian Standard brand and relate to it. On the other hand, the strong distribution channel of the Russian Standard Brand also helped to setup its brand imagery. The Tarikos import business before the Russian Standard brand helped the new vodka to acquire advantaged shelf space as opposed to what it would have had in case Tariko had no prior reputation. Therefore, the beginning for the Russian Standard Vodkas placement in the market was privileged with supermarket promotions, access to prominent restaurants, clubs and bars. Brand Response The judgment and feelings of the consumers are the next building block. . This is basically the feelings and perceptions of the consumers about the brand (Keller, 2008). The brand judgment includes the brand quality, credibility, and differentiation. The quality includes the value or satisfaction the brand provides the consumers. The Russian Standard Vodka was trusted by the consumers for its quality. The advertised quality was supported by the actual quality of the product. The appropriate marketing mix helped the consumers to relate to the product. The idea of the campaign was to show a transformation from the previous Russian standards and the new ones. It was meant to create a modernized image in the minds of the consumers. However, this was not perceived as desired by many consumers. Most of the people thought of it as disrespectful to degrade Russian traditions no matter which era they belonged to and the message could not transfer to most people as well. So the campaign failed to communicate the intended premium image. It was designed for the international market but the response from the Russian market stopped it from being used abroad. It was not portraying the embracing the past and inspiring progress mantra the company was following. The feeling that was called upon by the advertisement within the consumers was such that they preferred using the Russian Standard Vodka as opposed to the imported brands. The brand acquired more appeal through its unique packaging and quality. The on-premise promotion on the other hand worked better for the company. It was promoted as a prestigious brand in restaurants and night clubs. The off-premise promotion was also carefully planned to portray its elegance by acquiring quality displays and shelves in the supermarkets. Brand Resonance The consumers in the modern times demand much more than just the functional benefits from a product. They demand intangible benefits such as image, status, personality, lifestyle, success and other factors that they can strongly relate to (Aziz and Yasin, 2010). The Russian Standard brand was one of the very first brands in Russia which used all these aspects into account when introducing its products in the market. Prior to this, quality and the product was the only consideration for the businesses. They believed in the supply making its own demand style of selling as opposed to the making a product in accordance to the demand of the people. However, the Russian Standard brand changed the traditional style of marketing and therefore was able to hugely benefit from rapid success in Russia. The Russian Standard brand used all the five Ps of the marketing mix to powerfully introduce itself in the market. From there onwards, it maintained its quality and built a solid name for itself by being consistent and innovative in promotion. The Russian Standard brand was able to establish a reputation which appealed to the consumers nationalistic sense. The idea was to create a strong consumer-brand relationship. Brand resonance can only be healthy if the consumers feel that they are in synchronization with the brands identity and values. Because of its patriotic look the brand was able to delve into the Russian market well. It was in complete harmony with the traditions of the Russian people. Therefore, from the analysis above, it can be said that the rapid success of the Russian Standard brand was not only because of the strong product quality they offered but also due to its right choice of marketing mix and most importantly its uphold with the Russian Identity. As the Roust Organization has already developed strong merchandizing and communication skills and relationships with the both kind of trades that is on-trade and off-trade, it was easy for the Russian Standards to be introduced to the consumers, but it was the Russian Standards strong conviction towards the brand equity that they become increasingly popular with the people and establish a certain kind of bond with them. It can be rightfully said that the success story of Russian Brand vodka emphasizes on all the aspects of the brand equity i.e. to establish brand salience and keep themselves intact with brand meaning to strengthen the bond with the customers keep counter check on the brand response and improve i ncase of any negativity and maintain the high standards, and last but not the least to provide brand resonance to the customers so they can feel pride in using the Russian Brand vodka. Thus it enjoyed rapid success and managed to maintain its position at the top, with these brand equity concepts followed it is today thought as to be one of the traditional Russian Souvenirs. Diversification Horizontal brand extension is one of the diversification strategies for the businesses. As can be seen in the Ansoffs matrix in appendix 2, when a firm increases its business into new products and markets, it is said to be diversifying its business. The benefits from diversification include, profitability, growth, reaping economies of scale if the diversification is within the same product range, avoiding dependence on a single product etc. Capitalizing on the equity of existing brands can produce many benefits for the company (Strach and Everret, 2006) even enhance the perception for the core brand (Aaker, 1991). There are two types of diversification strategies; concentric diversification or conglomerate diversification. Concentric diversification is the one where the product class remains the same. This strategy is to add related products or markets from that of the current line of business. On the other hand, conglomerate diversification is where the firm diversifies into areas that are unrelated to the current product range. Synergy Synergy is the ability of two or more instruments to work together to create something more than what they would have created separately. In a firms case, a synergy would be the extra benefit acquired by two different organizations working together, as opposed to what they would have acquired if they worked separately (Ellwood, 2002). In the Russian Standard brands case, the banking industry and the vodka industry are two unrelated industries. However, the Russian Standard brands aim to establish both these businesses under a single brand name could have been to benefit from synergies. This is possible if the bank and the vodka business together can give a stronger brand equity or profitability as opposed to their working as separate businesses under two different brand names (Aaker, 1991). Conglomerate Diversification: Benefits and Problems The possible motivations for conglomerate diversification include profitability, reducing firm specific risk, and limited growth in the current business along with other benefits of diversification in general. As observed by Martin and Sayrak (2001), the diversified organization may benefit from a larger tax liability than the initial business. Moreover, there may be other benefits from diversification such as risk from suppliers can be reduced, overhead costs can be distributed amongst a larger business (economies of scales), and the debt capacity may increase as well (Lewellen, 1971 as cited in Martin and Sayrak, 2001). Furthermore, the additional business can become a source of internal financing for the combined brand, which can considerably reduce the firms financing costs. This can be done by the management of the combined organization, by redistributing resources within the organization, where a larger amount of funds can be placed in the areas where there is potential of a hi gher gain than some other department (Stein, 1997 as cited in Martin and Sayrak, 2001). On the other hand, conglomerate diversification may create a number of problems for the existing firm. There are chances of administrative problems arising with an increase in the scale of operations (VanAuken, 2011). There can be managerial issues, i.e. an intensification of the principle-agent problem in an organization. Along with this, there can be an inadequate level of experience for the existing firm in the new industry. There may be requirements of the new industry that the current management is completely unaware of. New marketing mix, technical equipment, personnel and a lot more will be required for the new business which the current management may not be able to obtain. Support for and against Conglomerate Diversification In conglomerate diversification there are cases where the diversification has been extremely successful as well as cases where diversification was a source of loss in shareholders value in the initial business (Martin and Sayrak, 2001). Maksimovic and Philips (2002) in their research found out that conglomerate diversification reduces shareholder value, whereas in Martin and Sayraks (2001) work they have given a wide range of supporting as well as opposing arguments, without a significant conclusion as to whether conglomerate diversification is beneficial for the initial firm or it actually dilutes its initial shareholder value. However, it has to be noted that most of this literature is on merging or acquiring conglomerate businesses and not establishing a new business like the Russian Standard brand did. In case of the Russian Standard brand, (Grigorian, 2000) the bank was met with immediate success. Therefore, the success of the bank could be attributed to the existing brand name of the Russian Standard Vodka, but even if it was not because of that then there was definitely no dilution of the brand because of the conglomerate diversification. However, it may be difficult to measure in the Russian Standard brands case whether the success of the bank was because of the credibility of the brand or the right marketing mix for the bank itself. It can be the case that the bank may still have had the same success without the Russian Standard brands name associated to it, because the strategies to establish the bank were appropriate and the marketing mix was correct for the respective environment. This may be very much possible considering the fact that most of the people did not associate the Vodka and the Bank even with the same brand name; few customers made a clear link between the two businesses (Grigorian, 2000). Another aspect in this situation could also be the fact that the owner of the company, Roustam Tariko, had established much credibility for himself as well by being successful very early. His sense of strategic business thinking made him successful in creating a brand image of Russian Standard. The aim to meet international quality standards and improve the image of his country reflected well in his branding strategies. The Russian standard vodka and bank, though both were quite different in terms of relativity but as both were being run by Roust their relativity was somehow subsided by the credibility of the parent company (Ellwood, 2002). Both the brands were leveraging on the Russian Standards image. So the brand could very well diversify instead of considering to be diluted. Therefore, it can be said that even when the banking and vodka businesses are not compatible and few modern businesses actually go for conglomerate diversification, the Russian Standard brand was able to handle the two businesses well. As reputation (Ali, 2008) is one of the main factors that can affect the results of brand extension, the Russian Standard brand had a strong brand equity because of its vodka business which could very well afford to withstand any brand extension. Market Extension Another diversification strategy is to extend ones existing business into new markets. As can be seen in the Ansoff matrix (appendix 2), the market extension (Jewell, 2000) is when the existing product is introduced in some new market. This is another extension strategy that the Russian Standard brand was taking into consideration, i.e. extending its vodka into the US market. The benefits of market extension include profitability, an opportunity to reap economies of scale as the basic product will remain the same and growth of business and operations (VanAuken, 2011). Whereas, the market extension process may cause difficulties for the existing firm, because the new market may be completely different from what the firm has been working in initially. An in depth analysis of the potential market, information of the competitors and consumers, legal regulations, economic and social environment, all are required before the extension may be made. An entirely new marketing mix is required f or the same product for it to be introduced in a new market. If the product is launched in the new market with the same marketing mix, then the probability of its success may be reduced considerably. This is because, consumers in each market have distinct requirements and the social, economic and legal situation is also different from the existing market. Moreover, the potential market may already be saturated with competition, as is the case with the US market for Vodka (Sahani, 2008). The US market already has a number of well positioned, distinct local and foreign brands. Each of the brands available in the market is distinct in its own way, i.e. each has a specific segment of the market that it is very well catering to. Therefore, it can be said that introducing the Russian Standard Vodka in the US market is a difficult task, however with the quality product that it has, it may as well be successful to grasp a section of the market. In order to do this, a new marketing mix will be required for the Russian Standard Vodka to be successful in the US. The Russian Standard Vodka in the US market The Russian Standard Vodka was hugely successful in Russia not just because of its quality, but also its appeal to the nationalist sense in Russia along with its privileged distributional channels. These are the attributes of the Russian Standard Vodka that may not be present when the vodka is introduced in the US market. The US market which is todays largest consumer of vodka, is already very saturated in terms of premium vodka brands. The consumers will not be attracted to the brand merely because of its Russian origin, nor will the brand be able to acquire advantaged distribution channels (Sahani, 2008). Also considering the fact that the relationship between the two countries have always been on a verge of disagreements (Graham, 2008), this can act as creating a certain biasness for the origin of the brand. Based on the market analysis the super premium to premium segment already includes a lot of imported brands. For Russian Standard to create its space the super premium segment will have a benefit in terms of no competition from local brands, since the super premium segment only includes the imported variety. So if Russian Standard vodka changes its market strategy they can be noticeable in the US market. Change in the strategy will have to be emphasized in new and creative ideas of marketing and advertising, for this purpose it is very essential for the Russian Standard management to carefully study the US market, understand what the customers need and want, and what does the other vodka brands offer them, whether is there any loopholes or any gap between the customer requirement and brands offers and if Russian Standard vodka can overcome that gap. The American market is completely different from the Russian market, therefore Russian standard faces a great challenge in first capturing the attention of the American and consumers and then providing them with a better vodka than its competitors. The Russian Standard vodka can be launched in US market, but for a successful launching a lot of literature review and planning is required. From the discussion above it can be said easily that the Russian Standard will have to adapt to the US market to make their space. Many aspects of the Russian Standard vodka advertising and management campaign will plays vital role, among which pricing is the most crucial of all. The price should be appropriate enough to capture the attention of the Americans and maintain class as well. The quality of the Russian Brand vodka will ensure brand loyalty from the customers, but the real challenge is faced in actually making space in already so brand crowded market of the vodka in the US. The Russian Standard Vodka marketing mix for the US market will have to have a significant media campaign as well. This is because, all other competing brands in US have noteworthy amounts of money spent on advertisement, and are using user profiling (associating celebrities to add value to the brand) to their advantage. This is one place, where the Russian Standard Vodka will have to focus to establish a brand image that will appeal to the respective consumers. With the current scenario going pretty well for Russian Standard at home a global impact will add to the equity of the brand. As far as the image and global inconsistency is concerned in order to venture into a foreign market the characteristics must be understood. Since the US is a big market and the people are very accustomed to freedom and rationality Russian Standard will have to adapt to the culture in order to create the brand image (Deresky, 2006). This might impact global consistency of the brand but in order for it t o be associated exclusively to Russia the Russian Standard brand has to be put up as a brand for the elite. One the brand recognition will be spontaneous and second it will enjoy cost effective global positioning (Sahani, 2008). As the current situation of the brand is leading in the Russian Market the intervention in the US market will not be a wrong decision. Another aspect in consideration with the adaptation to the US market involves the brand name Russian standard itself (Deresky, 2006). This can have a positive as well as a negative impact while branding in US. The word Russian associates the Russian traditions with the brand. This can impact in the unique positioning in imported vodkas market. The name will give the product a Russian trait and the market does consist of people inspired more by brands with foreign attribute associated to them. However, the market also consists of people who can be biased in terms of foreign associations. Since Russia has been on major disagreement terms with US in history, some sort of biasness or stereotyping might result in the undermining of the brand (Graham, 2008). Launching Russian Standard Brand vodka in the United State would be challenging but not entirely an impossible job. With change in strategies and with new concepts of brand equity that will be according to the US markets, the Russian Standard Brand may be able to make their space in the strong world of vodka in the United States. Conclusion Therefore keeping these aspects in mind the venture into the US market can be risky at some points since it is the largest vodka market in the world. On the other hand it can also provide Russian Standard the global position it is looking for. It will add to the equity at home and in other markets it plans to venture into. The loyalty will increase and so will the company reap economies of scale by pricing it in the super premium market.

How Communication Affects Relationships Essay

Communication affects relationships at work in a big way. Communicating in a positive manner will give me a very different response to communicating in a negative manner, it is also important that I alter the way i communicate dependant on who I am speaking to as everybody will respond differently to different styles and variations of communication. One of the parts of my job is to communicate with my colleagues. I must insure that as the environment I work in can and often is stressful, that I speak in a calm manner and that I am clear and concise. By doing this I lessen the chance of information that I passed on being misheard or misunderstood and by being calm I have a reassuring effect on my colleagues. When speaking to families of patient I must insure that I an understanding and come across friendly and professional as a good relationship with a patient’s family can have positive effects on the patients because it is important that families understand the patients treatment plan and how they can have positive influence on the patient. I must communicate with the patients in the most effective way possible. As a health Care worker I need to be able to build trust and a good relationship with those I look after. It is important that I use variation of communication skills to relay what I am trying to get across, this will help the patient understand what is be communicated and in turn will help the patient communicate there needs.

Tuition Is Necessarily for All Students, What Do You Think?

Nowadays, tuition has become indispensable for the new generation. There are many tuition centres in our country. Tuition has also become common among students nowadays. Many of them are attending tuition classes after school. Some of them have to attend tuition classes every day even during public holidays. I agree that tuition is necessary for students. It is needed in order to achieve the optimum academic performance. Tuition is an effective extra coaching for all students. Some of them are unable to catch up in school due to too much work load give to them in school. As a tuition class is smaller compare to a class in the school, the tutors can give their students more individual attention. Tutors can also target students’ weaknesses and try to improve their academic performance in school. Normally, students who attend tuition will be able to catch up and have some improvement in their studies. Besides that, the tutors can get more freedom in tuition. They do not need to follow and stick to the syllabus in school strictly. There is more variety in tuition and this can make the students gain more extra knowledge. Tutors can also set the exercises according to the students’ needs. The exercises according to their needs are very effective to help them to score good marks in the exam. Tutors can give the weaker students more remedial work to help them to catch up. On the other hand, they can give the brighter students some enrichment exercise to help them score better in the exams. Tuition is a necessity to achieve the optimum performance. It helps students to have a good preparation for the exam. Tutors specifically teacher students on how to score well in exams. The tutors will give them plenty of exam oriented questions so that they will know how to answer the questions and score good marks in the exams. Tuition has good track records. It helps students to pass their tests or exams in flying colours. Students can achieve good results by attending tuition classes. In addition, tuition is essential to balance the students’ studies and recreation. It can prevent them from wasting their time doing recreation activities such as watching movies, playing computer games, shopping and others. It can help them to utilize their time efficiently but not wasting their time for recreation or just doing revision at home. It is important in balancing their free time. Lastly, students can get many benefits from tuition. Students can deepen or enrich their knowledge about the topics on core subjects. Tuition also gives extra knowledge that is useful in the future. The students who attend the tuition classes have the edge over the others. This can make them perform well in class and score well in exams. In the nutshell, attending tuition classes I necessary to all students. It gives an edge to students who attend the classes. They are able to perform better in exams and score good results. It is important to balance studies and recreation as students will not waste their time doing something unbeneficial. Thus, I agree that tuition is a necessity for all students as it gives lots of benefits to them.