Digital Innovation Retail Industry

Question: Discuss about the Digital Innovationfor Retail Industry. Answer: Introduction This essay is encompassing the implementation process of Mobile Application within retail organization in order to analyze the need of digital innovation within retail industry. Discussion The retail organization wants to implement mobile application to attract their customers with respect to competitive trends within the target market. The concerned customers can order their desired products and services with the help of mobile application that the retail organization want to implement (Pantano 2014). The retail organization has to invest around $60, 000, 00. This estimated budget is for developing the system architecture, network design and other important costs involved within the implementation process. In consideration with the value proposition involved in this implementation process of mobile application, customers of the retail organization find this application beneficial with respect to their variable demands and needs with technological trends. The important revenue resources are increasing in relation with the demands of customers, demand for advanced technological support to the retail industry (Fichman et al. 2014). In contrast with this fact, relevant customers in for this concerned retail organization are the adults and children those are mainly fond of shopping activities. With respect to the key activities involved within this implementation of mobile application, there are various important measures that needs be managed, such as monitoring of system architecture development, project scope identification and project management. Important resources for this implementation process are system configuration heads, network implementation head, mobile application developer etc. Conclusion This can be concluded that the digital innovation is very important to be included within the retail industry in order to improvise the effectiveness of the organization with respect to new evolving trends in the market. References Fichman, R.G., Dos Santos, B.L. Zhiqiang (Eric) Zheng, 2014, Digital innovation as a fundamental and powerful concept in the information Systems curriculum.Mis Quarterly,38(2), pp.329-343. Pantano, E., 2014, Innovation drivers in retail industry, International Journal of Information Management,34(3), pp.344-350.